Scott James Pop-Up Opens at 20 East 1st Street

Posted on: October 17th, 2011 at 6:18 am by

Over the weekend, a new menswear pop-up boutique moved into the Avalon Bowery box at 20 East First Street.  The Hampshire Group, which specializes in knitted goods, is behind the endeavor and placing its marquee designer in charge.  Scott James.

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Scott James Kuhlman is a menswear designer known for classic Italian fare with a touch of the modern.  Of which there is plenty inside this 500 square-foot store. Crain’s interviewed Hampshire’s chief executive, who said the following of the temporary deal:

“It’s an up-and-coming area, and it gave us the ability to go after our target demographic in an economically sensible way,” he said, noting that rents are much cheaper in the LES than on Bleecker Street and in SoHo.

Umm, the Lower East Side is no longer “up-and-coming.”  Especially this neck of the woods.  It’s pretty well-on gentrified.  Varvatos, Blue and Cream, and others no doubt opened the door for more such high-end retail here.

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The Scott James pop-up is open daily through January.

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