Tenement Museum Reveals Building Advert on Delancey

Posted on: October 25th, 2011 at 6:28 am by

Early yesterday morning, a truck-bound crane was parked directly on the sidewalk at the southwest corner of Orchard and Delancey.  Sticking out like a sore thumb.  Since these big-rigs are usually deployed to hoist ad banners across town, we knew something was definitely afoot here.  Sure enough, by late afternoon, the building was permanently branded in the name of its owner – Tenement Museum.

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The Sadie Samuelson Levy Heritage Center at 103 Orchard Street is still not open to the public, despite having already celebrated a grand opening and subsequent naturalization ceremony.  Several sources indicate that there’s purportedly an issue with the certificate of occupancy.  However, these scheduling setbacks are not stopping the Lower East Side institution from boldly proclaiming their presence for all on Delancey to behold.

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So now it’s Beckenstein on one side and Tenement Museum on t’other.  How do you feel about this new painted advertisement?

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