By Robert James Moves; Great Frog Opens at 72 Orchard Friday

Posted on: November 7th, 2011 at 6:09 am by

If anything, it was ostensibly a year-long experiment at 74 Orchard Street. In the summer of 2010, the Hyper Island digital media school replaced the Real Deal NYC recoding studio. Those smoked-glass doors were always shut, obscuring any of the goings-on from public view.  In any case, the program is out, replaced instead by its neighbor.

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That’s right, it’s a game of retail music chairs here on Orchard Street.  By Robert James just completed the move over the weekend into the much larger number 74.  In its wake, a famed rocker jewelry joint is opening.  One with rock n roll ties across the pond in London.

The Great Frog is planting its third outpost on the Lower East Side, already having another location in Los Angeles.  With almost forty years in the business, the shop has fashioned accessories for some of the greats – Metallica, Lemmy, Iron Maiden, Slayer, and Nikki Sixx. They also claim to be the originator of the skull ring.  Now they’re going from metal to hipster.

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According to a press release that landed in our inbox, The Great Frog is opening at 72 Orchard Street on Friday, reportedly sharing the interior landscape with a selection of Cobra Guitars.  Yet for now, the space remains a bit rough around the edges.  Fitting to launch the store on what’s being called National Metal Day…11/11/11.

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