Triple 5 Soul Opens Pop-Up at 153 Essex Street

Posted on: November 22nd, 2011 at 6:42 am by

In the year-and-change since 153 Essex Street removed its construction scaffolding (work on the upper-deck glass box), the ground level retail has publicly struggled to attract any permanent tenants. And while the storefront has largely remained vacant behind dusty windows, the space is not completely useless. It’s occasionally utilized by production companies as a holding pen for extras during various neighborhood film shoots. Indeed, we were corralled here during one of the nighttime How to Make it in America filming sessions.

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As of last Thursday, there’s a new replacement player, albeit just as temporary. Iconic Lower East Side imprint Triple 5 Soul, recently revived in a big way, is spending a couple months peddling its streetwear in this pop-up environment. Iron piping spans the length of the narrow store, stocked with hangers of hoodies, jackets, and longsleeves. The proprietor informed us that Triple 5 Soul will operate here until sometime in January, but that there are larger aspirations to remain in its native neighborhood. We understand that company brass is seeking a permanent outpost somewhere on Orchard or Ludlow by next summer.

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Triple 5 Soul was founded by Camella Ehlke in 1989 at 151 Ludlow Street. By 1997, the humble storefront gave way to a larger flagship location at 290 Lafayette Street (closed 2009).  Speaking of which, here’s a little trip down memory lane…in Japanese Both Supreme and Triple 5 Soul are featured:

The Triple 5 Soul boutique is open daily from 12 pm to 12 am.

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