Fire at 321 Grand Street Pink Building

Posted on: December 3rd, 2011 at 3:33 am by

This is a really sad moment for the Lower East Side. The iconic corner pink building at 321 Grand Street, which was once-upon-a-time the Ridley & Sons Department Store and now houses haberdasher Jodamo, is currently burning. Two ladder trucks are on scene extinguishing the flames. The three upper floors are burning. More as it develops…[UPDATED BELOW]

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UPDATE 3:44 am: Fire personnel keeps arriving.  We now see three ladders extended.  The roof is still on fire.  Drunkards on the street yelling at the fireman that there’s still flames up there.  Exactly what they wanna hear, we bet.  Let them work…

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UPDATE 3:49 am: two building residents are spotted. They were sleeping and are still in their PJs. So far no one is reported hurt.

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UPDATE 4:05 am: flames are extinguished. Some remnant smoldering. A few more sources confirmed that everyone got out okay. No word yet on cause of fire, but at its height, it was a two-alarm blaze.

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