TY KU Sake Engages in Third Rail Advertising

Posted on: December 13th, 2011 at 6:28 am by

It would appear some street team values sake (and the coin from peddling it) over life. Indeed, this latest viral marketing stunt inside the Broadway-Lafayette subway station confirms as much.

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A smattering of branded adhesives, each with the message “I love sake,” was recently pasted to the tiling behind the third rail of the downtown B/D line.  Perfectly arranged in full view to spell TY KU, a “premium sake” distributor. Most straphangers who weren’t unplugged from reality squinted eyes to see what the fuss was about.

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Perhaps the rogue advertising is all part of their “Lighten Up Your Holidays” campaign, which aims to “educate consumers on TY KU’s low calorie offerings as well as plays up the festive design of TY KU Citrus Liqueur which is the world’s only illuminating bottle.”

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