Feltraiger Opening Flagship at 158 Allen Street
It’s been a hard knock life for retail at 158 Allen Street of late. In the two-plus years since Jutta Neumann disappeared, the store entered a state of perpetual vacancy. Aside from temporary pop-up concepts like the Faile and Bast arcade installation, the mid-block locale hasn’t experienced much success holding down any permanent tenants. However, the drought is now over. A new business was just baited.
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We received word the other day of another entrant into the small trendy boutique colony on Allen, which already boasts Teddy Boy and neighborhood stalwart Reed Space (main entrance on Orchard). Indeed, Brooklyn-based menswear line Feltraiger, which is owned and operated by brothers Daniel and Jon Feldman, recently signed a lease for 158 Allen and plan to open their flagship store here come March.
Here’s a blurb from the PR babble:
Featuring the minimal Feltraiger aesthetic, the store will be designed by the brand’s Creative Directors, Daniel and Jon Feldman, and feature only American-made materials—even down to the last detail. Classic Americana staples such as a muscle car display table, and Harley Davidson in the window will not only serve as décor, but also inspiration for the brand’s design offices located within the space—set to open March 2012.
Located at 158 Allen Street, between Rivington and Stanton, Feltraiger will join the ranks of Reed Space, Teddy Boy, Moscot Eyewear, Earnest Sewn, and more as independent fashion lines making a name for themselves in the trend-fostering Lower East Side neighborhood.