Nike Builds New Basketball Court Inside Masaryk Towers
Some hoop dreams on the Lower East Side. Masaryk Towers, a Mitchell-Lama cooperative on Columbia Street, is the lucky recipient of recent Nike revitalization efforts. Neighborhood athletes will likely be amped to learn that the multinational sneaker behemoth invested loads of dollars and resources to revive the long-derelict indoor gymnasium into a state-of-the-art “24/7 at-your-service indoor basketball court.”
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“Nike Basketball @ Masaryk Towers,” as the program is branded, features a fully-renovated court, high-end training equipment, scoreboard, and locker room. But the upgrades also come at the price of exclusivity, as the court is not open to the public. It’s invite-only.
Sneaker News scored a sneak peek and has the scoop:
This invite-only basketball space allows attendees to show up in street-clothes, with Nike providing all the necessary gear for an energizing b-ball session with its three on-site trainers. Access to the Masaryk is given to select individuals, with appointments made with the Masaryk concierge, and if you are one of the lucky members that have a coveted pass to check out the space, you can bring up to 19 of your pals.
The concierge court concept will run through April of this year, at which point the Towers are left with a brand-spankin’ new facility. Head over here to see more photos of the space.
Masaryk Towers was built in 1967, boasting a network of six buildings comprising 1,100 residential units. Songlines notes that the original sponsor was Czech gymnastics society SOKOL, which “named it for Jan Masaryk, the prime-minister elect of Czechoslovakia who was pushed out a window by more pro-Soviet forces in 1948.”