Spider-man Advertising at the Bowery Graffiti Wall
The intersection of Bowery and East Houston on the weekends. Hordes descend from uptown, outer-boroughs, and points unknown. Fresh meat for the Madison Avenue advertising machine. Indeed, slideshow ads are making a return appearance at the high-profile graffiti wall.
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Friday evening, a van with projection unit strapped to the roof parked unnoticed outside Bowery Coffee, spitting teaser images of Spider-man onto the white space. The perfect screen to promote the next installment in the comic franchise – The Amazing Spider-man. It’ll be released July 3, 2012.