Rag & Bone Re-Brands Its Facade

Posted on: February 29th, 2012 at 6:18 am by

Rag & Bone at 73 East Houston is desperately holding onto the street aesthetic while selling trendiness to the well-heeled Lower East Side set.  Rather than bank on another unique mural by a local artist, the boutique is instead going with its namesake. Bubble lettering and colorful puzzle piecework now replace the “Art is My Weapon” gun on the whitewashed Elizabeth Street wall.

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And since its inception a couple weeks ago, the new mural has remained surprisingly tag free. Give it time…

Meanwhile, where are the ghosts of the Bowery when you need ’em?

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