The Reebok Classic Sessions at 145 Orchard
A couple weeks ago, we revealed that neighborhood tastemaker Reed Space was planning to temporarily occupy 145 Orchard Street just two months after Suite Orchard folded. Sources at the time informed us that a live performance pop-up was planned in the store, and that it would be a joint business venture with Reebok. Today, more information is coming to light.
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The program is dubbed Reebok Classic Sessions and will pair visual artists with musicians in an interactive setting. As we understand it, any artistic output created in the project space will be available to the public. Meanwhile, earlier this week, the window treatments were briefly parted showing progress inside the store. Walls are adorned with graffiti art of the neighborhood streetscape, and a practice stage in place toward the rear.
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If the writing on the wall is any indication, the first artist-musician combo is UR New York and T. Shirt respectively.
We are told that Reebok Classic Sessions should begin sometime tomorrow at 145 Orchard Street, but there’s no official word as yet.
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