Turtles Invading the Bowery
The natural movie screen above the Bowery graffiti wall is getting a different sort of advertisement. No vodka or Spiderman trailers this time around. Turtles. Not of the ninja variety.
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[Photo Credit: Bowery Hotel]
Until February 20, projection advertising firm Live Urban Walls will be blasting images of swimming turtles into this Lower East Side intersection. Each slide also includes “thought-provoking messages” like, “there is no vertebrate group facing greater survival problems today than turtles and tortoises.”
According to the official Bowery Hotel blog, their own Eric Goode is behind this effort. A dedicated turtle conservationist, the New York hotelier is the main force behind the Turtle Conservancy, a seven-year-old non-profit that aims to protect over 25 threatened or endangered species. Apparently two-thirds of the world population of turtles and tortoises are threatened with extinction.
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