La Montanara Signage Revealed at 168 Ludlow

Posted on: March 22nd, 2012 at 6:18 am by

That new Forcella offshoot at 168 Ludlow Street now boasts an identity, and is presently amidst PR blitz mode just a week out from launch. Details emerged earlier this week regarding La Montanara by Forcella, a “fried pizza” concept that certainly throws a monkey wrench into the diet of the health-conscious foodie set. And last night, the garbage bag was removed from the marquee to reveal the rather simple illuminated signage.

This image has been archived or removed.

La Montanara is offering four distinct fried pies – the classic montanara, salame piccante (pepperoni), funghi (mushrooms), and marinara (cheese and sauce). Those not interested in pizza can opt for “pizza sandwiches.” The menu sample is below:

This image has been archived or removed.

Meanwhile, workers at the restaurant are shooting for an opening next Wednesday (March 28).

Recent Stories

Sounds of the Lower East Side, Circa 1934 [VIDEO]

Back in February, we posted a compelling, decades-old video of life in the Big Apple during 1929. The best part about this original footage was the authentic audio track paired to it. Now, the video editor behind that clip (alias Guy Jones) has struck again with a new video of Lower East Side living in […]

Chinatown Bus Block of East Broadway Welcomes New Pizzeria

The de-facto “bus depot” that is East Broadway between Pike and Rutgers will soon welcome its second pizza joint. The as-yet-unnamed slice spot is to take up residence in the east store of 150 East Broadway, the space previously held by a short-lived barbershop. With this addition alongside the Japanese dessert shop, The Little One, […]

It Took 6 Days to Assemble this Prefab LES Condo Development

Second announced, but first to the finish, 193 Henry Street is considered the first modular housing development on the Lower East Side. And it took less than a week to stack up the building blocks. Brooklyn-based Think! Architecture + Design was quick to point out this week on Instagram that the new seven-story construction was swiftly […]

10-Story ODA Condo Tops out on Chrystie Street

One of two ODA-designed condo towers along Chrystie just reached the top. The construction at 165 Chrystie Street topped out within the last couple weeks, boasting the token visuals of vertical completion. Flags. Not one, two, or three, but four national flags. A veritable United Nations forum with America, Russia, China, and Israel. Reaching this […]

Disarmed: Partner Dispute Leads to Shutter of Suffolk Arms

Suffolk Arms mysteriously shuttered during the first week of April due to “renovations” and “mechanical upgrades.” Sounds convincing … not. Apparently, the closure is related to a dispute between co-owners Giuseppe González and well-regarded bartender Ruben Rodriguez. The former allegedly sought the ouster of the latter this past winter. However, according to a report in […]