MSG Ads Channel Local Katz’s Flavor

Posted on: March 13th, 2012 at 6:18 am by

Nearly a month after MSG and Time Warner Cable finally squared their differences, some new sports team-related phonebooth advertisements are appearing around town. Coincidence? We think not. The sudden loss of programming during the stellar late-season run of the Rangers and the early stages of Linsanity virtually had fans in a tizzy, so this is no doubt an attempt to get back in the good graces.

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Meanwhile, the ads themselves are extremely hyperlocal, name-checking various neighborhood landmarks depending on neighborhood placement. Like this one at the northwest corner of Delancey and Orchard Street, which stars Ryan Callahan and carries the copy, “MSG Network is the home of the Rangers the way Katz’s is the home of corned beef.”

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One note to the Madison Avenue suits responsible for this, though. Katz’s is really the home of pastrami, not corned beef. Just ask Ivanka Trump

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