Racy Sons of Essex Ads Promote New Late Night Menu

Posted on: March 21st, 2012 at 6:43 am by

Sons of Essex is upping the ante on the street this week with some overtly sexual guerrilla marketing. As EV Grieve noted earlier this week, numerous wheat-paste bills portraying face-stuffing semi-nudes are popping up around the neighborhood. Expect more to come.

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Some sleuthing reveals that the new campaign is an ambitious announcement to launch the new late-night menu at Sons of Essex, and one that will no doubt ruffle feathers.

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Each of these shots is meant to promote different menu options (e.g. Mac and Cheese Balls, Sloppy Judah, Essex Burger), which are apparently offered from 1 am to close, Thursday through Sunday. Photographer Mel D. Cole of VillageSlum.com (The Roots, Common, Jay-Z) is the creative force behind the racy images.

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