The Hoodie Shop Opens at 181 Orchard Street

Posted on: March 21st, 2012 at 6:09 am by

The Hoodie Shop has been teasing the neighborhood ever since we broke news of their arrival back in August. In the interim, the boutique newcomer at 181 Orchard Street transformed the former digs of BBlessing into an over-the-top psychedelic trip, complete with floor-to-ceiling paintwork and a music venue marquee. This was all fashioned behind a shroud of brown paper that sealed off every possible crack from snooping bloggers.

This image has been archived or removed.

According to Daily Candy, the tricked-out Hoodie Shop is a collaborative effort between Brooklyn Bowl mastermind Peter Shapiro and “retro music and clothing enthusiast” Aleah Speranza. The idea was allegedly spawned while both attended an LCD Soundsystem concert last year. Yup, sounds about right.

Aside from the namesake product, the Hoodie Shop peddles vintage and contemporary casual-wear like leather jackets, blazers, soft cashmere loungers, vintage concert gems, backless cardigans, scarves.

This image has been archived or removed.

Photo Credit: Daily Candy

The Hoodie Shop officially opened yesterday at 181 Orchard Street.

Recent Stories

Is the ‘Empire Records’ Broadway Musical a Bad Idea?

In the immortal words of The Doors, “The time to hesitate is through.” And keeping in that vein of logic, get ready for your favorite group of misfits to transform into a Broadway musical. That’s right, the crew from Empire Records (open til midnight!) is potentially turning into a theatrical production. Producer Bill Weiner recently acquired the […]

Meenakshi Srinivasan Resigns as LPC Chair Following Controversial Proposal

Meenakshi Srinivasan, chair of the Landmarks Preservation Commission, officially resigned yesterday after four years on the job. The Times-Ledger out of Queens broke the news, and the LPC has already confirmed her resignation. This sudden departure of the top landmarks official follows weeks of opposition to a proposal that would effectively remove public input from […]

Diplo is Performing the Finish Line After Nike’s 5K through the LES on Sunday

When thousands of marathon runners stream over the Manhattan Bridge to Pier 36 on Sunday evening, they will be treated to a live show by EDM fixture Diplo. As previously reported, Nike is hosting an Earth Day race – dubbed Nike GO NYC 5K – that runs through the Lower East Side. It’s the second […]

MoMA Files Lawsuit Against New Bowery Matcha Cafe ‘MoMaCha’

With a name like MoMaCha, the new Bowery cafe was simply a lawsuit waiting to happen. And, not too surprisingly, it did. The Museum of Modern Art – popularly abbreviated as MoMA – sued the new Lower East Side business this week. It filed a complaint in Manhattan federal court on Tuesday, accusing MoMaCha of […]

Franz Ferdinand Kicked their Way through a Sold Out Brooklyn Steel [REVIEW]

When Franz Ferdinand graced Brooklyn Steel for the second of a sold out two-night run – supporting its latest long player Always Ascending – it was an all out four-on-the-floor dance party. Literally kicking its way through a powerful set of new cuts and old favorites. The year-old rock venue met its capacity Monday night, front […]