Sandro and Maje Annouce Themselves on Prince Street

Posted on: April 2nd, 2012 at 6:28 am by

Nearly two weeks after we broke news that Sandro and Maje were opening side-by-side stores on Prince Street, the cat is now officially out of the bag. The French sisters behind the boutiques have just switched on the hype machine.

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Friday afternoon, the entire windowed facade of 8 and 10 Prince Street – home of Sandro and Maje respectively – was sheathed in a vinyl store advertisement. The new banners promise an ambiguous “spring 2012” opening. These well-heeled tenants are the latest retail entrants in a brutal, turnover-prone vortex here at the corner of Bowery.

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By the way, Sandro just unveiled a wallet-busting Doors t-shirt line. Upwards of $90 for these garments!

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