John Mayer’s “Born and Raised” Pop-Up at Reed Space on Orchard

Posted on: May 22nd, 2012 at 6:28 am by

Yesterday evening, Orchard Street welcomed the umbrella-toting masses for a special event. John Mayer is celebrating the release of his fifth studio record, Born and Raised, with a new pop-up endeavor inside Reed Space. Last night was the cocktail kick-off with the artist.

This image has been archived or removed.

Photo Credit: jmmagroup

Fans began queuing outside 151 Orchard shortly after noon, and the line snaked northward to the corner of Stanton Street. Lucky for these folks, the skeletal framework of scaffolding at 163 Orchard kept the rain at bay. The Korilla BBQ truck catered the event.

This image has been archived or removed.

The “Born and Raised” pop-up shop features photography exhibited by Gari Lamar Askew II, exclusive merchandise, and co-branded projects with Staple Design. Moleskine Notebooks, Reigning Champ, Barrett Alley, Incase and The North Face are also for sale.

This image has been archived or removed.

[Photo of John Mayer via]

Recent Stories

New Condos Teased at 15-Story ‘One Essex Crossing’

Each month brings more significant updates for Essex Crossing. On the heels of the International Center of Photography launching its new flagship, the billion-dollar Lower East Side development this week rolled out more info about the CetraRuddy-designed condo tower at 202 Broome Street (aka Site 3). Dubbed One Essex Crossing, the fifteen-story newcomer features 83 […]

Broome Street Gets an Exclusive Nightclub by Omar Hernandez

Where Happy Ending once tormented this Broome Street block, and Better Days was anything but, something uber-upscale is now replacement. Perhaps even too upscale for its own good. By now you’ve probably seen the well-placed hype pieces about the newest nightclub at 302 Broome Street, led by nightlife impresario Omar Hernandez. He converted the space […]

Ten Injured, Including Firefighters, in Massive Mulberry Street Blaze Last Night [Updated]

The three-alarm blaze that engulfed 70 Mulberry Street last night spread quickly, destroying the upper levels of the historic Public School 23. The fire started shortly after 8:45pm on the fourth floor. Firefighters from Ladder 20 and police from the 5th Precinct were the first responders. More than two hundred fire personnel ultimately arrived to […]

3-Alarm Fire Engulfs PS 23 Building on Mulberry Street

Shortly before 9pm this evening, a three-alarm fire was sparked at 70 Mulberry Street (at Bayard). Within minutes, the historic building – erected in the nineteen century as Public School 23 – was in flames. More than one hundred firefighters were called to the scene to battle the blaze which is apparently confined to the […]

The Year of the Rat Scurries In

It’s the Year of the Rat! This week marks the 21st year of New York City’s Lunar New Year celebration, and no doubt the organizers are scurrying around in preparation for a veritable smorgasbord of festivities. As in years past, the festivities will kick off with the explosive Firecracker Ceremony Saturday morning at 11:00am (January 25) […]