Rustic LES Crowdfunding to Help Open on Ridge Street

Posted on: May 2nd, 2012 at 6:09 am by

The whole truck-to-store phenomenon seems like it jumped the shark already, with seemingly every food truck angling to establish a sure-shot brick-and-mortar presence (e.g. Dessert Truck, Souvlaki GR). Bistro Truck is the latest in the craze, having prepared a permanent outpost in the hinterlands of Ridge Street called Rustic LES.

This image has been archived or removed.

Much like its meals on wheels, the rustic newcomer at 124 Ridge Street specializes in “artisanal heartwarming” Moroccan and Mediterranean fare. Grub St first learned of the concept in early March, stating that the restaurant features nineteen seats and a backyard. But there are still some hiccups for co-owners Yassir Raouli and Elsa Leon to overcome, mainly the denial of a liquor license by Community Board 3 for being on a residential block. According to a tweet from ownership, Rustic will instead pursue privileges directly through the State Liquor Authority.

This image has been archived or removed.

Then there’s the issue of launch, which remains just out of sight. Rustic has approached crowdfunding website Smallknot to raise $8,000 to help complete the restaurant build-out ($2,500 raised so far). Incentives include private cooking lessons and menu discounts.

A new website is also public, providing all the menu information to hold you over until opening.

Recent Stories

Under Presure from Chinatown, Mayor Pledges $80M to Restore 70 Mulberry Street

The fire-scorched school building at 70 Mulberry Street will see life anew, thanks to massive city funding. Mayor de Blasio announced yesterday in his morning press briefing that the new budget contains a line item for $80 million dedicated to restoration of the historic building. Hizzoner spent a solid four minutes discussing how Chinatown was […]

Fearing COVID-19 Resurgence, De Blasio Halts Indoor Dining Indefinitely

Not so fast. Phase 3 of the reopening plan is slated to launch on Monday. However, it arrives without the resumption of indoor dining at bars and restaurants, as initially conceived. Mayor de Blasio announced the news at his morning presser yesterday, citing the nationwide surges of COVID-19 cases and the elevated dangers of indoor […]

When Rivington House Wouldn’t Clean its Garbage Mess, a Neighbor Stepped In

A Good Samaritan took responsibility where a multimillion-dollar hospital system would not. As previously reported, the outside of Rivington House – future home of Mount Sinai’s future Behavioral Health facility – essentially devolved into decrepitude with the accumulation of trash at the doorstep. Untouched for days on end. But one Lower East Sider took matters […]

Chillhouse Shutters Original Essex Street Spa

The list of coronavirus-related business closures is getting longer by the week. Today brings word that an Essex Street newcomer has bitten the dust. Chillhouse, a millennials-style spa at 149 Essex Street, is the latest to fall. Ownership announced the permanent shutter in an e-mail to customers Tuesday afternoon. “As we all know too well […]

Hamilton Fish Park Pool to Reopen by August 1

In an about-face, the city announced yesterday that at least fifteen public pools will reopen across the Five Boroughs. Included in the lucky list is the Hamilton Fish Park pool, known to locals as the “Pitt Pool.” But the cooldown will have to wait another month. The reopenings are scheduled for August 1, and are […]