Melt Bakery Debuts Retail Shop at 132 Orchard
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Melt Bakery has certainly made a name for itself these past couple years, from Hester Street to the High Line. On the heels of celebrating its second anniversary, the treat shop finally opened their brick-and-mortar for retail sales over the weekend. The twin storefront windows are topped off with black and white balloons, and store signage affixed, not to the marquee, but to the scaffolding next door.
Since first assuming control of 132 Orchard Street back in May 2011, the premises functioned as little more than a preperatory kitchen for the popular ice cream sandwiches. Sometimes a pop-up would occupy the entrance, like that whole Leckerlee holiday operation last December. Yet with Melt Bakery proper, that notion of a front-end retail component had always been on the horizon. That’s all moot, though, since the shop is certified open.