Timeshare Backyard Returns for a Second Season

Posted on: July 12th, 2012 at 6:28 am by
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It’s probably the most well-kept lawn on the Lower East Side. In fact, it’s the only such lawn of its kind around here. Seeds were sewn in the vacant 145 Ludlow Street lot exactly one year ago for that kooky Timeshare Backyard concept. Well, that thick carpet of green is ready for action once again.

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That’s right. The Participation Agency is reviving its Timeshare Backyard concept on the block this week. Starting July 14, and running through August 26, customers will have another chance to evoke a “curated” suburbia amidst the backdrop of urban clusterfuck that is Ludlow. Parties can rent the space at two-hour intervals – $100 per hour (doubled from last year). Yeah, you read that right. Price includes grill, picnic benches, loungers, sun umbrellas, coolers, and a bathroom on site. And that’s not just any ordinary grass, but “luxury grass.” No new artwork as yet this year, though.

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Seems that 145 Ludlow is only good for these temporary pop-up concepts, despite its relationship status with the neighborhood. Before the weather turned, maintenance trucks were a common sight inside the lot. All with reason. Misrahi Realty is peddling the parcel for $5.8 million, but has yet to snag a buyer.

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