Campaign Underway to Revive HBO’s “How to Make it in America”
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Through a pair of seasons on HBO (and plenty of Haddad’s trucks), How to Make it in America exploited the Lower East Side for its unique hustle. An underdog series from the get-go, the plot itself focused on two friends seeking fortune in the cutthroat world of fashion.
HBO ultimately canceled How to Make it in America last December (along with Hung), leaving loyalists in the lurch. A year later, a grassroots movement is afoot to revive the short-lived program. Recognizing similarities between the fictional characters and their own business, global apparel brand Concrete Jungle is spearheading the campaign. To achieve the lofty goal, principals Mike Kaye and Danny Perez created the t-shirt popularized by Ben in the show, with all proceeds earmarked for donation to The Network For Teaching Entrepreneurship (“NFTE”), whose mission it is to “provide programs that inspire young people from low-income communities to stay in school, to recognize business opportunities and to plan for successful futures.”
From the Boogie mailbag:
“HTMIA started airing a year or so after we founded Concrete Jungle, and the show so closely paralleled our lives and struggles as Entrepreneurs trying to make it in this Concrete Jungle. The show was in many ways our playbook, but most importantly, a priceless source of inspiration. We felt like we were watching ourselves,” explains Perez.
Do you think How to Make it in America is worth reviving?