Patagonia Moving Into Former CBGB Gallery at 313 Bowery

Posted on: August 3rd, 2012 at 6:28 am by

Once Morrison Hotel Gallery and the short-lived RIFF boutique vacated 313 Bowery, rumors abounded about the replacement occupant. For awhile there, many thought John Varvatos was expanding next door, owing to the arrival of vinyl adverts in the storefront windows. We also heard talk of J. Crew possibly taking the space for its own. But the Observer has the scoop on what will actually arrive here in due course. A thin slice of the outdoors.

This former home of the CBGB Gallery is to become an outpost of Patagonia. All 8,100 square-feet of it. And just like that, the Bowery is becoming an upscale shopping mall, showing its true colors as Lower Eastpacking. High-end business bolstered by high-end hangouts for high-end clientele. Bye bye cheap threads and $4 brews.

Patagonia signed a ten-year lease at 313 Bowery. Sort of ironic in a sense, as Patagonia simultaneously announced its intentions of a landgrab in the Meatpacking District as well. Teaser signage in the windows advertise a “fall 2012” opening date.

Recent Stories

Teen Chef Flynn McGarry Opens his ‘Gem’ on Forsyth Street

He’s nineteen-years-old and has the food industry smitten. Teen chef prodigy Flynn McGarry this week opened a new Lower East Side restaurant on Forsyth Street called Gem. It’s a dining concept with split personality, offering both a coffee shop vibe (like it’s predecessor Cafe Henrie) and place for deep-pocketed tasting menu seekers. The Living Room, […]

‘Miss Paradis’ is a Goner After 1 Year on Prince Street

Just over a year after its debut, Miss Paradis on Prince Street closed down for a “makeover.” Uh oh. Brown butcher paper installed at the end of January currently obstructs the wraparound windows at 47 Prince Street, along with a message about renovating the premises. Miss Paradis promises to return in the “next couple weeks.” […]

Ai Weiwei ‘Good Fences’ Are Starting to Come Down

Crews deployed across the city this week to depose of the months-long Ai Weiwei public art project, “Good Fences Make Good Neighbors.” Here on the Lower East Side, the decorative chain-link fences were removed from the rooftops of 248 Bowery and 189 Chrystie Street. However, the series of banners straddling the Essex Street Market remains […]

Here’s the First Look at the 11-Story Rebirth of 139 Bowery

There is nothing left of 139-141 Bowery. Over the course of the last several months, the side-by-side buildings experienced a slow death at the hands of a wrecking crew. (Non-union scabs, apparently, as the giant inflatable rats and pigs previously made an appearance.) But this newfound open-air will soon yield more residential mass. Below is […]

Police Release Details on ‘Pianos’ Slashing Suspect

Police yesterday released an image of the man wanted for slashing a patron at Pianos last weekend (February 11). James Mercado of the Bronx, age 27, entered the bar in the early morning hours with his friend and girlfriend. When she began kissing another guy, a tourist from France, Mercado allegedly smashed a glass cup […]