Highline Deli Opening on Canal, Mimicks 7-Eleven

Posted on: September 18th, 2012 at 6:28 am by

In the vein of the back cover of Highlights magazine, there are two overly obvious things wrong with this picture at 83 Canal Street. Foremost, the name of this forthcoming bodega at the northeast corner of Canal and Eldridge. Highline Deli. We are nowhere near that tourist attraction, thankyouverymuch. Nor do we wanna be.

Then there’s the orange-red-green branding – a complete and total rip from 7-Eleven’s striped scheme. Seriously, we haven’t seen such hilariously willful infringement since Mario’s Pizza affixed the plumber to the short-lived East Houston facade in 2009.

Highline Deli has been in the works since springtime, but only recently unveiled this awning. It’s not yet open, and a sign on the door warns off would-be customers from entering, saying “we have alarm.”

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