Lower East Side “Bike Friendly Business District” Takes Off

Posted on: September 18th, 2012 at 11:20 am by
This image has been archived or removed.

Numerous Lower East Side businesses are pooling their efforts to help reward customers who arrive on bicycles. Those pedaling to participating locations will receive discounts like 10 to 15 percent off purchase, or buy-one-get-one-free promotions.

According to Metro New York, Transportation Alternatives is behind the “Bike Friendly Business District,” a dedicated district which includes an assemblage of more than 100 local stores below 14th Street. For instance, the original Veselka location on Second Avenue is offering bikers a free granola bar.

Miller Nuttle, a bike advocate for Transportation Alternatives, said they hope to create more neighborhood bike-discount zones, where businesses have bike-safety information posted and ask the city for things like bike racks.

“The district was the next logical step for us, thinking about focusing on New York as a city of neighborhoods,” Nuttle said. And when the city’s promised bike-share program begins, they hope, tourists will snatch up discounts at the local spots, bringing the businesses a cash boost.

We won’t hold our breath for the promised bike-share program. Nevertheless, the official inauguration of the Bike Friendly Business District begins on September 22 with a bike tour of businesses involved in the initiative. Below is an abbreviated snapshot of shops partaking:

Bareburger East Village
Arena Salon
Addiction NYC
Birdbath
Cafe Grumpy
Cowboy Pizza
Luca Lounge
Nuyorican Poets Cafe
Rawvolution

Recent Stories

Newcomer Tres Leches Cafe Keeps Orchard Street in Treats

A new bakery dedicated to all things tres leches is now serving in Hell Square. DIU Tea didn’t survive the pandemic, and its former footprint at 160 Orchard Street is now occupied by Tres Leches Cafe Downtown. The newcomer serves up a bevy of desserts, but also bagels, muffins, and coffees. It opened last month, […]

East River Park Advocates Appeal Redacted Resiliency Engineering Report

In a late-day mailer yesterday, East River Park advocates announced an appeal of the heavily redacted Value Engineering Study, the report Mayor de Blasio cited in 2018 when announcing the sudden change in the flood control plan. East River Park ACTION attorney Jack Lester sent an appeal on March 2 to the City’s Department of […]

Lower East Sider Spends Birthday Buffing Graffiti from MOSCOT on Orchard Street

For her birthday, a Lower East Side native only wanted to help MOSCOT restore its image. Its Orchard Street storefront, that is. You’ll recall that the exterior of the cornershop has gradually devolved into a mess of graffiti tags in recent months. Paint on nearly every surface, including the shutters and billboard boxes. There is […]

Clayton’s Corner: Martha Cooper to Middle Collegiate

Clayton Patterson sent his latest dispatch of imagery from his recent neighborhood walkabouts. The latest Clayton’s Corner is here. Legendary graffiti photographer, Martha Cooper, standing beside a payphone in Astor Place that features one of her iconic images. NY PopsUp spent last weekend at the International Center of Photography on Essex Street. It drew crowds […]

Upside Pizza Slinging Slices in Little Italy

Upside Pizza is now serving at the former home of Pomodoro in Little Italy. It opened on Spring Street this past Wednesday. Founder Noam Grossman and partners Eli and Oren Halali (behind 2 Brothers and Taqueria Diana) had been renovating 51 Spring Street since the fall. The pizza parlor opted for a gut renovation, resulting […]