Stenciled Advert on the Bowery of Limited Edition Varvatos Chrysler

Posted on: September 12th, 2012 at 6:28 am by
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The Motor City parked itself at the doorstep of CBGB John Varvatos yesterday with some serious 3D sidewalk stenciling. This pasted Chrysler 300C muscle car, commissioned by the well-heeled boutique, is navigating a Marble Madness-esque stretch of concrete with city lights (and guitars) below. And what’s it for? Well, it’s actually a plug for the “limited edition” 2013 model inspired by Varvatos threads.

According to Newsday:

The Varvatos 300c features 20-inch wheels in a carbon satin finish, seats and door trim lined with black woven leather, hand-wrapped leather on the instrument panel, console lid, and door arm rest, and a two-tone steering wheel with accent 360 ring. A Beats by Dr. Dre stereo system is also included.

The artist behind this brain teaser of an advertisement is Tracy Lee Stum. Undoubtedly a viral image, it’s the stuff of modern email chain and Facebook spam legend. Many pedestrians were seen shooting pictures of the art throughout the day.

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