United Colors of Benetton Brings “Art of Knit” to BP Garage on Crosby

Posted on: September 5th, 2012 at 6:28 am by
This image has been archived or removed.

The vacant garage adjacent to the BP station on East Houston is trading up. Temporarily, at least. For the last couple weeks, a group of youngsters was seen decking out the former mechanic shop into a some sort of pop-up shop. Today, we have a better idea of its identity. United Colors of Benetton. You heard right.

This image has been archived or removed.

No doubt timed to coincide with Fashion Week festivities, the Italian brand is cashing in on downtown vibes at 135 Crosby Street. That much is evident just by looking at the facade, now cloaked in a layer of “street art.” Behind the garage doors, however, is Benetton’s “Art of Knit” pop-up gallery retail concept which celebrates just that. Three months of “knit, color, and creativity.”

Here you will find a world of knit, color and creativity—the definitive story of the Benetton brand. The converted garage space is a vivid mix of retail, gallery and craft workshop knitted together by the creative minds of You Nguyen, the Creative Director and FABRICA, Benetton Group’s Communication Research Center.

The United Colors of Benetton outpost marks the first tenant since the space was gutted last February. CBRE, which reps the property, really wants a permanent, high-end retail shop in the space. It’s probably stilling holding out hope for that lucrative $27,500 in monthly rent. There’s a sucker born every minute…

This image has been archived or removed.

Source: United Colors of Benetton

“Art of Knit” opens tomorrow and runs through December 31. Looks like someone’s been paying attention to the yarn-bombing movement.

Recent Stories

65-Year-Old Man Jumps to His Death from 6th Floor of Seward Park Co-op

A 65-year-old resident of the Seward Park Co-op reportedly leaped to his death early Tuesday morning. According to the police report, the man jumped from the window of his sixth-floor apartment at building 4, west of Clinton. Officers from the 7th Precinct responded at 7:47am, and found him unconscious at the scene. Further investigation into the […]

Open Call for Muralists to Decorate First Street Green Art Park

Centre-fuge, whose popular art trailer was deposed last summer after seven years, is seeking muralists to paint part of the First Street Green Art Park. The group put out the official request for proposals yesterday morning. There are seven fence-canvases available for the taking. Artwork is curated on a rotating basis, so this next batch […]

Mulberry Market Signage Goes up in Little Italy

Months delayed, the forthcoming Mulberry Market finally has something to show for itself. Store signage was installed yesterday above the entrance to the highly-anticipated supermarket (stylized as MulberryMARKET). The new marketplace is apparently a “family business” that is years in the making. It replaces the decades-old MET Food, which was unable to negotiate favorable lease […]

DOT Announces More ‘Asphalt Art’ for Chinatown Seasonal Streets

For the second year running, Doyers Street is the recipient of the alliterative Asphalt Art. The Department of Transportation’s Temporary Art Program (DOT Art) is again joining forces with the Chinatown Partnership to paint the former “Bloody Angle.” Hangzhou artist Chen Dongfan was the first to paint the area last July, imparting a 4,851 square-foot mural […]

Cactus Store Returns Saturday for Third Season on Essex Street

Unless (or until) development takes hold at 5 Essex Street, the annual cactus retail setup will continue. For the third year running, the Los Angeles-based Cactus Store is set to return this season. Ownership confirmed the plans, and relayed an opening date of this Saturday (May 25). All the infrastructure is still in place, including […]