Brian Procell Opens Vintage Boutique at 5 Delancey

Posted on: January 8th, 2013 at 10:18 am by
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Brian Procell has an eye for vintage. His involvement in Consortiums at 5 Delancey helped make it a must-stop for many. However, the shop vacated the block around Labor Day of last year after four years in business, leaving the space a dormancy for the interim. That changed last week with the return of Procell and his new eponymous store.

What’s old is certainly new again. That tired cliche is basically the gist behind Procell, a throwback boutique that specializes in gently-used items from the late-1980s and 1990s. In a way, the newcomer vintage venture boasts a collection that resembles a cross between a teenage bedroom and thrift shop. There’s a display case dedicated to random paraphernalia like rare Keith Haring pins and patches, Trolls, and even a cassette single of “Smells Like Teen Spirit.” Elsewhere in the store are Bartman stuffsacks, Japanese North Face backpacks, lightly-worn child Nikes, and old-school American-made apparel (need a museum to see that shit now).

Do you think Procell is a relevant addition to the block?

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