Brian Procell Opens Vintage Boutique at 5 Delancey

Posted on: January 8th, 2013 at 10:18 am by
This image has been archived or removed.

Brian Procell has an eye for vintage. His involvement in Consortiums at 5 Delancey helped make it a must-stop for many. However, the shop vacated the block around Labor Day of last year after four years in business, leaving the space a dormancy for the interim. That changed last week with the return of Procell and his new eponymous store.

What’s old is certainly new again. That tired cliche is basically the gist behind Procell, a throwback boutique that specializes in gently-used items from the late-1980s and 1990s. In a way, the newcomer vintage venture boasts a collection that resembles a cross between a teenage bedroom and thrift shop. There’s a display case dedicated to random paraphernalia like rare Keith Haring pins and patches, Trolls, and even a cassette single of “Smells Like Teen Spirit.” Elsewhere in the store are Bartman stuffsacks, Japanese North Face backpacks, lightly-worn child Nikes, and old-school American-made apparel (need a museum to see that shit now).

Do you think Procell is a relevant addition to the block?

Recent Stories

MOSCOT Opens Los Angeles Store in First Ever US Expansion

For the first time in its 104-year history, MOSCOT is expanding its stateside footprint. Located on Melrose Avenue in West Hollywood, the newly opened annex is a “continuation of the brand’s rich history steeped in New York City tradition.” The building is sheathed in yellow and emblazoned with the iconic MOSCOT eyes while driving down […]

Essex Crossing Tops Out Final Tower in Phase 2 of Development

Another milestone reached for the billion-dollar Essex Crossing project. Two years after the second phase of construction commenced, the last of its developments just topped out. The fifteen-story building at 202 Broome Street (aka Site 3) reached the top last week. Token American flag marks the achievement. It took less than six months for the […]

This 135-Year-Old LES Firehouse is Now a Resource Center for the Henry Street Settlement

After about two years of remodeling work, the Henry Street Settlement this week cuts the literal ribbon on its newest facility. The Dale Jones Burch Neighborhood Center sits adjacent to the mothership and occupies the historic firehouse at 269 Henry Street. Friday afternoon saw the arrival of the branding above red-painted doorway. All in preparation […]

Lower East Side Children’s Halloween Parade Marches this Weekend

Time to test run those kiddie costumes! The Henry Street Settlement’s second annual children’s Halloween costume parade and party is happening this weekend, and promises plenty of spooktacular fun for all ages. The parade route starts at Abrons Arts Center (466 Grand Street) and follows the beats of the NYPD marching band through the streets […]

Here’s Why DOT Shouldn’t Move Forward with Hated Chinatown ‘Gateway’ Art Design [OP-ED]

A glimmer of hope came over me last month when I was informed that Department of Transportation would delay its presentation to Community Board 3 regarding the controversial Chinatown “Gateway” marker. I was cautiously optimistic that Linda Lee’s “Dragon’s Roar” design would be scrapped due to unanimous local outrage and opposition, and that the selection […]