Coming Soon: The COW Theater at 21 Clinton Street

Posted on: February 11th, 2013 at 6:29 am by
This image has been archived or removed.

Something as intriguing as “The COW Theater” on the Lower East Side certainly needed explanation. That’s the name of the corporate identity currently gunning for a restaurant wine license at the soon-to-be former Living Theatre digs on Clinton Street.

Turns out, “COW” is an acronym for “The Celebration of Whimsy,” a dynamic full-service theater, cabaret, and event space in the basement space of 21 Clinton Street. Programming will reportedly include improv performances, repertory theater, children’s theater, and one-man shows. And, believe it or not, this location is actually the sequel in a saga about the Children’s Aid Society (“CAS”).

CAS cashed out its lucrative holdings at 177 and 219 Sullivan Street for $33 million in spring of 2011. The lucky buyer was Broad Street Development, who is planning condo conversion. Natch. The transaction ultimately left Stephen Rondel’s successful twelve-year-venture, The New Acting Company, without facilities. No longer. That’s where the COW comes in, a space for “creating reputable, dynamic and innovative curriculum for our very popular after-school and adult evening programs as well as in our critically acclaimed annual professional productions.”

Rondel explained more about the venture to us:

When we [Rondel and business partner Tyler Magazini] saw the 21 Clinton street basement theater we knew this was our dream space to combine my expertise in the theater with his in the hospitality industry.  We intend to be a permanent home to The New Acting Company and rent the space out to other theater groups, dance companies, meditation studios, comedy and improvisation groups etc.  We hope to offer a variety of theatrical and community events through the week.

We are appling for our beer and wine license to help bring in additional income at night from our adult patrons so that we can successfully pay for our monthly rent and overhead cost for the next 10 years!

We are very excited about our new business venture together and look forward to being a new artistic venue for all ages to the lower east side community.

The COW Theater will appear at tonight’s Community Board 3 subcommittee meeting, and is planning to launch on March 1.

Recent Stories

Friday’s Under $40: Little Italy

In our new Friday column, contributor Sara Graham hits the streets to find cheap eats and affordable things to do during these weird times. Like many New Yorkers, I’m working from home and I’m definitely developing aches and pains from sitting on an uncomfortable dining chair as I type away from my “kitchen office.” It’s […]

Major Hoarding Happening Beneath Hotel Scaffolding on Orchard Street

Somebody call Hoarders, there’s a junk mound on Orchard Street. For the last few months, a homeless man has been camping beneath the decade-old scaffold affixed to the hotel at 139 Orchard Street (aka the Allen Street Hotel). The individual gradually amassed a collection of garbage, furniture, and other prized street possessions. And apparently, the […]

Report: Boba Guys Faces Allegations of Sexual Harassment and Racism

Boba Guys, the San Francisco-based tea chain with locations in Los Angeles, New York, and across the Bay Area, is the focus of fresh allegations of racial discrimination and sexual harassment, just weeks after it fired a manager for racist comments allegedly posted to social media in 2018. This runs counter to the public advocacy […]

Ludlow & Hester Nail Spa Fades from its Namesake Block

Just as phase 3 of the city’s reopening gets going this week, one Lower East Side salon won’t be returning. Ludlow & Hester Nail Salon, located at 29 Ludlow Street, closed in March in observance of state guidelines for the coronavirus lockdown. Spa chairs inside the six-year-old spa lingered in the interim, awaiting clientele. Until […]

Watch as Bandits with Crowbars Steal ATM on Ludlow Street [VIDEO]

Bandits are certainly emboldened by the apparent sense of lawlessness around the Lower East Side these days. And Hell Square is no exception. Police say that on May 21, two African American males stole the ATM stationed outside El Sombrero at Ludlow and Stanton Streets. A witness reported seeing the crooks haul the entire machine […]