Daft Punk Billboard on the Bowery

Posted on: March 25th, 2013 at 10:23 am by
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During the latter half of Saturday Night Live a few weeks ago, viewers were teased with a fifteen-second spot for a new Daft Punk record. The ambiguous advert, which featured the band logo sandwiched between a twin-faced space helmet, caused a seismic response from all corners of the internet. A brilliant way to announce an album.

The street campaign is also underway, with bills placed on all the requisite plywood sheds. And now…the billboard above Bowery and Great Jones.

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Meanwhile, Stereogum reported over the weekend that the heretofore-unidentified album is dubbed Random Access Memories, and is now available for preorder via iTunes. The thirteen-song set drops on May 21. Song titles are not known. Don’t bother trying to preview, as it’s locked.

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