Report: ‘Bowery Lane’ New Basement Club Opening at 199 Bowery

Posted on: March 29th, 2013 at 6:05 am by
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Time for chapter 8,749 in the saga of EMM Group and the Bowery.

The Lower Eastpacking newcomers seem to be the proverbial square peg in the hole that is the Bowery. Plagued with problems from the get-go, co-owners Mark Birnbaum and Eugene Remm are apparently scrambling to make it work. The SLA subcommittee of Community Board 3 denied a license alteration this month, but somehow the full board allowed a withdrawal at the eleventh hour; then there was the Department of Health shutter of The General, which we now learn was actually part of the city’s Multi-Agency Response to Community Hotspots (MARCH) program. So what’s next?

Good question. To stave off purported cash hemorrhage and staff defections, the self-proclaimed “naive dreamers” are back to what they know best – bottle service. A well-placed Boogie birdie informs us that EMM is reportedly planning a different basement club altogether at 199 Bowery. We hear that something with the working title of Bowery Lane (like the bicycle) will replace Bow and cater to the same crowd as Finale (i.e. bottle service). Our source goes on to say that the Travis Bass formula to woo the “hip downtown crowd” allegedly backfired in the sense that it wasn’t making enough coin.

What this means is that the whole Bow closure and Jazz setup was likely a charade to win community favor ahead of an important vote. Meanwhile, Finale continues to operate in a legal gray area, going against previously-agreed-upon stipulations with the State Liquor Authority.

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