When Giuliani Professed Love for Fro-Yo on ‘Seinfeld’

Posted on: March 7th, 2013 at 10:33 am by
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[Photo: Seinfeld Says]Pretty much all of life’s situations can be boiled down and/or related to a Seinfeld episode. Yesterday’s news that the disappearing Bleecker Bob’s would soon sprout an unidentified fro-yo/cafe is another such case. Disheartening; apparently there’s still demand for these establishments. As if there weren’t enough already.

Anyway. Remember the “The Non-Fat Yogurt” episode from 1993 which addresses the craze? In that fictionalized universe, the alleged non-fat treat is anything but, causing candidate Giuliani, who loves the stuff, to launch a campaign against false advertising in the city. Ultimately he wins mayoral supremacy over Dinkins due to a “name tag” fiasco initially suggested by Elaine.

Check out this interesting behind-the-scenes on the show. They shot two different versions depending on who would win the election (in real life)…

And the New York Times had this to say the day after the episode aired:

Fiction is still sometimes stranger than truth. Last night a taped segment of the NBC television program “Seinfeld” depicted Mayor-elect Rudolph W. Giuliani as having begun an investigation into yogurt labeling. Wearing a slightly quizzical, slightly concerned expression, he admitted haltingly to having eaten a bit of frozen yogurt.

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