Documentary on Streit’s Matzo Factory in the Works [VIDEO]

Posted on: April 10th, 2013 at 6:10 am by
This image has been archived or removed.

The water we use is New York City water, which is the best water in the world. If you want Jersey water, fine, buy matzos from Jersey. That’s on you; we have quality. -Anthony Zapata, Streit’s Matzo

That’s gotta be the best line ever, spoken with thick New Yawk accent. The comment is featured in a new documentary film that tackles the history of the illustrious neighborhood treasure Streit’s Matzo. Directed by Michael Levine, World’s Finest Streit’s Matzos talks about the dynamics of the factory through the decades and touches upon its place in the new Lower East Side. “A film about matzo and the American dream,” as the byline states.

This image has been archived or removed.

[Jesse Eisenberg Filming “Now You See Me,” March 2012]Fifth generation. Four contiguous Rivington Street buildings (148-154). Same antiquated equipment. Same quality. Supplying 40% of the nation’s matzo. Levine released the trailer last month, and is currently gearing up for a Kickstarter campaign to help complete the project, set for April 17.

The elephant is still in the room, though. Many fear whether Streit’s might actually divest from the neighborhood, despite frequent denials. And with good reason – the property had been on and off the market the last number of years. But this movie preview appears to put the baby to bed, ending with this hopeful nugget from current Streit’s owner Aron Yagoda:

How come we don’t leave? We’re not gonna get anything like this no matter where we go. So we give up some efficiency and probably some economies of scale, but we keep everybody employed…and, you know…we could probably operate with half the amount of people, but it’s hard to look at those people in the face and say, “I’m sorry, you know, we can replace you with a machine.” It’s just nice the way it works out.

Recent Stories

That Garbage Fire Burning on Orchard Street [VIDEO]

Nothing to see here. Just a casual daytime garbage fire burning on a hot summer afternoon outside the Irving Farm coffee shop on Orchard Street. Boogie reader Alaric DeArment snapped a short video clip of the blaze, which shows the nonchalant attitude of those passing the vicinity. (Perhaps this is a statement on goods made in the […]

The Faux Rag & Bone Video Store Ad Mural

With hipsters and millennials fiending for analog media like vinyl and cassette tapes, it wouldn’t be all that surprising if VHS movies were to stage a comeback as well. But no, there’s not actually a “video store coming soon” here. It’s Matt Starr’s contribution to the Rag & Bone mural wall on Elizabeth and Houston […]

‘Inokim’ Rolls into LES with Delancey Street Scooter Store

The recently upscaled retail strip at the base of the Williamsburg Bridge just welcomed its newest tenant. Electric scooter company Inokim planted two wheels in the space formerly occupied by Cricket Wireless. Under the moniker of “urban freedom,” the store at 164 Delancey Street is essentially a showroom pimping the various scooter models. It’s the […]

‘Sour Mouse’ Bar and Game Room Coming to Delancey Street

At the bottom of this Rainbow, not a pot of gold but a new rec room. Beneath the Delancey Street discount retailer, Rainbow, the proprietor of Black Cat LES is angling to open a hangout with plenty of bar sports. Keeping with the animal theme, Aaron Ho and Edward Wong will impart Sour Mouse, a […]

Trashed Pizza Plates Repurposed for Supersize Scrabble Game on Orchard Street

From hardscrabble to scrabble, Orchard Street has now seen it all. Beginning tomorrow morning – when traffic is blocked for the pedestrian mall – Artist Adrian Wilson will chalk an enormous scrabble board on the asphalt between Pizza Beach and Hair of the Dog. The supersize replica is accurate down to the last Triple Word […]