Doughnut Plant Looking to Expand Uptown
Its success is no doubt palpable. From a tiny basement bakeshop to a legit dessert empire, the Doughnut Plant is cleaning up. The Lower East Side mainstay expanded its reach in 2011 to the Chelsea Hotel. A year later the brand annexed the neighboring storefront on Grand Street, facilitating the ability to corral the crowds. Now the business is on the hunt for a third outpost. Uptown.
A tipster sends along word that the two-decade-old Doughnut Plant recently retained the services of Lee & Associates to help score a new spot. The bakers are reportedly scouting real estate on either the Upper West or Upper East Side, something between 400-1,000 square-feet (plus basement). Vague, yet telling nevertheless.
How do you think Doughnut Plant will fare way uptown?