Greene Street NYC Bringing ‘Reverse Graffiti’ to Soho Wall

Posted on: April 17th, 2013 at 10:22 am by
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[Photo: Kickstarter]With all the soot, smog, and other pollutants careening through the city air, buildings tend to accumulate gunk pretty quickly. It’s not usually visible on a day-to-day basis, but over time the change is certainly noticeable. One group of creatives is using these circumstances of our urban habitat to impress some “clean art” onto the facade of 60 MacDougal Street. The location of the decade-old “tribal” mural by Palace Designs NYC. They’re aptly calling it “reverse graffiti.”

Greene Street NYC is the braintrust behind the effort, composed of local lifestyle brand SPƎNGLISH, artist upstart Chris Choi, and green-lover Veronica Menendez. Together the group plans to power wash a graffiti series onto the wall, thereby ushering in a rotating cast of artists for a two-month trial period. Each will use this specific art form.

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[Photo: Fuzzedpics]As with so many of these quirky projects, Greene Street NYC can only fulfill its dream with proper funding. They’re seeking donations via Kickstarter to help the project get on its feet.  Current target is $15,000 with a little over two weeks left (ends May 4). About a quarter of the money has been raised so far. We are told that the goal is to make this a more accessible canvas than the Tony Goldman “graffiti wall” on the Bowery.

The building owner, meantime, is reportedly stoked to have this for an ancillary revenue stream…

How do you feel about this power washed “reverse graffiti”?

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