Ethik Clothing Co. Moving Into 160 Orchard Street for ‘Flagship’ Store
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Forsaking the edgy frontiers of Essex Street, Ethik Clothing Co. is currently Hell Square bound. At the end of the month, the streetwear brand will close its year-old location at number 23 and reopen at 160 Orchard. Handbills already wheat-pasted around the neighborhood ahead of the move proclaim the new space as a “flagship.” Said flagship is taking the north store that was formerly occupied by Victor Osborne, the hat-wielding retail casualty from earlier this spring.
Ethik spent just about a year at 23 Essex, preceded by a notorious pop-up stint on Broome Street. It was this venture that found the company in the murky waters of possible copyright infringement. At the time, a photo used in their guerrilla marketing was used without the permission of the photographer.
August 1 is the scheduled opening day. Do you think that 160 Orchard Street is a better location for Ethik Clothing Co.?