Happiness Deli Unveils Optimum Gourmet Deli at 243 Broome
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Happiness Deli is going optimum with its new store location.
As we’ve been reporting, owners of the beloved bodega on Delancey are taking over 243 Broome Street. Optimum Gourmet Deli is the latest salvo in the hyperlocal bodega wars, which recently birthed GreenStar Foods around the corner.
Rate of progress inside 243 Broome is certainly intensifying. The interior seems but a few weeks from completion; the storefront canopy was bolted in place Saturday afternoon.
Preceding Optimum at 243 Broome were pioneering Lower East Side boutique TG170, an Ethik Clothing Co. pop-up, and a temporary outpost for Mendel Goldberg Fabrics.
How do you feel about a bodega on this quiet stretch of Broome?