Juice Press Opens 12th Outpost at the Hotel on Rivington
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Juice Press joined the Hell Square commercial landscape on Friday, opening at 105 Rivington just in time to capitalize on the tail end of the oppressive heat wave. It was a quiet launch, though. Proper signage to identify the glassy store in the base of Hotel on Rivington is still forthcoming.
Rivington had been shrouded in a veil of paper for months, ever since the closure of Platinum Salon back in March. This is the second Lower East Side location for Juice Press, and twelfth (!) in Manhattan overall. The dream originally started at 70 East First Street in 2010.