Yelp Heat Map Illustrates Yuppie Takeover of Lower East Side

Posted on: July 3rd, 2013 at 10:11 am by
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[Yuppie heat map]Using Yelp’s new word map creation, a user can handily gauge benchmark social phenomena across the Five Boroughs. The time-consuming heat map is based on the incidence of certain key terms in their archive of reviews. For instance, let’s look at the prevalence of “hipsters” versus “yuppies” on the Lower East Side. The latter has a tighter grip on the neighborhood, it would appear. Obviously, none of this is scientific by any stretch of the word.

“Frat” also ranks pretty highly on the map, as does “PBR.” Hell Square boasts a high concentration of all the aforementioned descriptors. No surprise there.

Confirming the loss of the Jewish Lower East Side, “Kosher” only registers on that small spit of Grand Street retail owned by the Seward Park co-op. And barely, at that.

Scope them below:

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[h/t Gizmodo]

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