Kossar’s Bialys on Grand is Sold to Food Industry Vets
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You mighta caught this bombshell that made the rounds yesterday, but Kossar’s Bialys is officially under new ownership. The 75-year-old bakery finalized its sale earlier this week after five months of negotiations. New brass in town is Marc Halprin and Evan Giniger, who reportedly carry plenty of national food industry and branding experience between them. Price tag for the legendary spot is not known, but they did sign a fifteen-year lease at 367 Grand Street.
There are grand plans in play for the new Kossar’s, with speculation of a possible national push. Giniger, an Upper West Side resident, told DNAinfo that “We are honored and excited to be on the Lower East Side where this brand has been for 75 years.”
Giniger and Halprin are actually the third ownership team in Kosssar’s history, having purchased the assets from Juda Engelmayer and Danny Cohen (who themselves bought from the Kossar family in 1998 for under a million bucks).
Travel blog More Travellers broke the news and noted the following:
“It was important to turn it over to someone who would grow the brand,” says Engelmayer, a corporate publicist. His wife Debbie, who ran the day-to-day business, refused to let him sell it until the right person came along, he said.
Both Giniger and Halprin have been in the food business as entrepreneurs. Learning the ropes at the flour-filled bakery earlier this evening, Giniger, a well-dressed gentleman, said he previously owned the American arm of Australian Home Made Ice Cream. Halprin, a 30-something guy in Bermuda shorts and a baseball-style cap, said he owned an independent distribution company that specialized in bagels and baked goods, and describes himself on LinkedIn as a strategist and “emerging trend spotter.”
Here we go … Kossar’s to become trendy …?