Paulaner Unveils its New Bowery Brewery

Posted on: August 26th, 2013 at 5:23 am by
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Bowery 2.0 is on the verge of unleashing a new big box watering hole.

One year and change after we first broke news about the arrival of Paulaner Brauhaus, the Bowery brewery is nearly ready to go. Contractors removed the last of the longstanding plywood shed on Friday afternoon, revealing the new German-esque facade. Illuminated lettering and branding was also drilled into the marquee. Architecture looks decent, but the signage itself is a bit too Times Square.

Most of the pieces are in place now, it seems. Light fixtures hang from the ceiling and the brewing equipment is on line. A Paulaner rep on hand over the weekend informed us that it should open in mid-September. The Bowery location is a flagship for the brand, its first in the US.

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Of course, track record for the microbrewery over the last twelve months hasn’t been stellar. Ground level interior demolition kicked up enough dangerous dust to cause a forced exile for the second floor residents. This led to stop work orders and such.

As noted, former Mandarin Oriental hotel GM Rudy Tauscher scored the exclusive licensing deal with the 375-year-old Paulaner to open on the Bowery. Apparently the dude has a pedigree in the hops and barley business dating back to the 1800s, when his ancestors purchased a brewery in Bavaria, Germany.

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