Extra Butter Urbanwear Shop Moving Into 125 Orchard Street

Posted on: August 27th, 2013 at 5:29 am by
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“Coffee Talk with Linda Richman” popularized the old-school complimentary phrase of how great something is. “It’s like buttah,” Mike Meyers in drag would always say. The hilarious SNL character would’ve been a good comedic spokesperson for an established Long Island business set to open on the Lower East Side – Extra Butter. After all, the use of butter as adjective to describe something dope was ultimately the inspiration behind the name.

Extra Butter is an urban streetwear shop in a suburban environment, founded in Rockville Center back in 2007. Six years on, the crew is currently crossing into the downtown Manhattan retail setting. Here you’ll find everything you might expect from a lifestyle brand – tees, hats, beanies, classic kicks, and hoodies. The gimmick is that the in-store experience is movie-themed. One Yelper said the following in his five-star review:

EB’s got one of the best footwear accounts in all of New York (one of the few spots in all of NY that has the Jordan Bin 23 Collection) and the store set-up is amazing. Jason, the man behind the Butter, is a movie buff, and his passion for film and the movie-going experience was the inspiration behind Extra Butter. Take one step in and you might think you’re in a multiplex theater (without the icky goo on the floor) with the main attraction being the walls of supreme kicks.

As for location, Extra Butter is assuming control of the recently-shuttered Soha’s Leather at 125 Orchard Street. Finally some daytime business in Hell Square.

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