Sweet Grapes Wine Bar Becomes ‘Old Man Hustle’ on Essex Street
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At first we thought the so-called “old man hustle” was just a clever name for a happy hour special at the Sweet Grapes Wine Bar. Not so. In fact, that’s precisely the new identity of this Seward Park bar, a change which occurred within the last couple weeks. Still the same owners, though – the guys behind Flowers Cafe around the corner.
We are told that the two-year-old wine bar concept was no longer the right fit for the shoebox location (perhaps due to the lack of traffic). So the pivot transpired to “breathe new life” into the business and make it more like a tavern. Old Man Hustle is entertainment focused, and boasts a new schedule of music and arts programming. For instance, Rev Jen now hosts her weekly Anti-Slam event here on Wednesday nights.
Meanwhile, the faux vines of grapes that previously hung from the facade of 39 Essex Street have been replaced with “tavern” signage (with a backwards “R”).