Sweet Grapes Wine Bar Becomes ‘Old Man Hustle’ on Essex Street

Posted on: August 7th, 2013 at 6:00 am by
This image has been archived or removed.

At first we thought the so-called “old man hustle” was just a clever name for a happy hour special at the Sweet Grapes Wine Bar. Not so. In fact, that’s precisely the new identity of this Seward Park bar, a change which occurred within the last couple weeks. Still the same owners, though – the guys behind Flowers Cafe around the corner.

We are told that the two-year-old wine bar concept was no longer the right fit for the shoebox location (perhaps due to the lack of traffic). So the pivot transpired to “breathe new life” into the business and make it more like a tavern. Old Man Hustle is entertainment focused, and boasts a new schedule of music and arts programming. For instance, Rev Jen now hosts her weekly Anti-Slam event here on Wednesday nights.

Meanwhile, the faux vines of grapes that previously hung from the facade of 39 Essex Street have been replaced with “tavern” signage (with a backwards “R”).

This image has been archived or removed.

Recent Stories

Today in News About Trying Out for the Local Quidditch Squad

Yes, you read it right. There are tryouts this weekend for the local Quidditch team. The Tri-State team and its second string squad, respectively The Warriors and Rogues, are holding a recruiting session in East River Park tomorrow morning at 10:30am. The group is part of the official US Quidditch league. For the uninitiated, the […]

Coleman Playground Gets Upgrades Ahead of East River Park Closure

Coleman Playground, in the shadow of the Manhattan Bridge, is another of the parks along the Lower East Side coastline receiving upgrades due to the city’s billion-dollar resiliency project. As a result, East River Park will close for at least 3.5 years. The displaced open area is being redistributed to these other parks, with an […]

Street Vendor on the Bowery Caught with Hands Down His Pants

Caught red-handed. A street cart vendor on the Bowery was seen this week with his hands down his pants. Al Bundy style during lunchtime. Lower East Side local Snapped this photo of the food cart parked outside the TD Bank at Bowery and Canal Street. The image has already gone viral on a local level, […]

‘Parkour Expo’ this Weekend Atop Seward Park High School

Parkour enthusiasts take note: Move NYC is headed to the Lower East Side this weekend. Nomadic outfit The Movement Creative is setting up a temporary rooftop playground, composed of of 8,000lbs of metal pipe, joints, and wooden beams atop the New Design High School (nee Seward Park High School at 350 Grand Street). Movement Creative […]

66 Clinton Street Sees New Life as 8-Story Luxury Development

Two months ago, New Life of New York City sold its flagship building at 66 Clinton Street and relocated to Alphabet City. Next up, luxury living. Just last month, the nascent landowners – Vault Development and TLM Equities – filed paperwork with Department of Buildings for the new development. Set to rise eight stories, the […]