Sweet Grapes Wine Bar Becomes ‘Old Man Hustle’ on Essex Street

Posted on: August 7th, 2013 at 6:00 am by
This image has been archived or removed.

At first we thought the so-called “old man hustle” was just a clever name for a happy hour special at the Sweet Grapes Wine Bar. Not so. In fact, that’s precisely the new identity of this Seward Park bar, a change which occurred within the last couple weeks. Still the same owners, though – the guys behind Flowers Cafe around the corner.

We are told that the two-year-old wine bar concept was no longer the right fit for the shoebox location (perhaps due to the lack of traffic). So the pivot transpired to “breathe new life” into the business and make it more like a tavern. Old Man Hustle is entertainment focused, and boasts a new schedule of music and arts programming. For instance, Rev Jen now hosts her weekly Anti-Slam event here on Wednesday nights.

Meanwhile, the faux vines of grapes that previously hung from the facade of 39 Essex Street have been replaced with “tavern” signage (with a backwards “R”).

This image has been archived or removed.

Recent Stories

Another Look at the Remodeled DeSalvio Playground in Little Italy

Two years of construction, and a decade of advocating, finally let up. About a month ago, Little Italy locals scored early access to a reinvigorated DeSalvio Playground on Spring Street ahead of the “official” opening. The upgraded park at Spring and Mulberry Streets includes a curved seating area with benches, basketball court (with two hoops), jungle gym […]

Report: Teen Boosts Taxi from LES and Attempts Drive to Six Flags

If you’re gonna steal the car, don’t pull over for R-and-R. Police say that 19-year-old Jonathan Gualpa boosted a taxicab parked on the Lower East Side early Tuesday morning and attempted to drive it down to Six Flags Great Adventure in New Jersey. The vehicle was reportedly still running at 5:45am when the teen hijacker drove […]

Neighborhood Group Sues the City to Stop New Towers in Two Bridges

Three months after first leveling the threats, the Lower East Side Organized Neighbors (LESON) has filed a lawsuit to stop four new towers (as part of three developments) from sprouting on the Two Bridges waterfront. The community organization partnered with the Asian American Legal Defense Fund to take the fight to the city. LESON has […]

Man Hit in the Head with Baseball Bat, Robbed on Broome Street

Some crime to report on the new doorstep of Essex Crossing. A man on the eastern fringe of Broome Street was clocked in the head with a baseball bat, and then robbed of his computer, police said. The victim was apparently on his way to a date Monday afternoon when he was struck on the […]

Martin Keehn Boutique Celebrates New Home on Ludlow Street

Menswear designer Martin Keehn began selling on the Lower East Side nine years ago. The boutique occupied a unique fractional address across from Seward Park – 27 1/2 Essex Street – until last summer. The eponymous store made the move around the corner to 53 Ludlow Street back in August. (This was the former home […]