HOLL New York Moves Menswear Into 188 Orchard
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Its days on the rental market are officially finished. 188 Orchard Street finally picked up the pieces a year after the Dedegumo departure, and is now boasting a new ground-level boutique. One word – knitwear.
Brooklyn-based brand HOLL New York is opening its first brick-and-mortar here at 188 Orchard Street. The company specializes in men’s clothing and accessories. A headless mannequin in the window should give you an idea of the styles and clientele.
The store is located directly in the construction vortex caused by the nearly decade-old Orchard Hell Building.