Max Fish Space on Ludlow to Become 2nd Outpost of Sweet Chick

Posted on: September 27th, 2013 at 5:16 am by


Just a couple days after we broke news about El Sombrero turning into an Artichoke Pizza joint, we now learn that fried chicken is coming to the old Max Fish space. So goes the new Ludlow Street.

The SLA flyer that arrived onsite yesterday evening announces that 178 Ludlow Street will soon become the second location of Sweet Chick. We spoke with co-owner John Seymour (also of Pops) who confirmed the news, noting that once he saw the space was on the market, he figured better a chicken outpost than another Starbucks. Not the first time we’ve heard that argument before, but honestly, any newcomer to this space has some fairly gargantuan shoes to fill.

Sweet Chick opened its first outpost on Bedford Avenue in Williamsburg earlier this year. It’s a casual southern-style restaurant that offers a menu dominated by fried chicken and sides like waffles, biscuits, and slaw. Ownership hopes to score an on-premise liquor license for the location.


Max Fish held court at 178 Ludlow Street for over two decades, having arrived on the Lower East Side back in 1989. The venerable skater hang closed at the end of July with a blowout bash. When asked if this second location would have any reminiscence of the Fish, Seymour noted that there will be some sort of “subtle tribute.” Now that’s authentrification!

For the sake of early expectations, below is the menu from the Brooklyn Sweet Chick:

Sweet Chick Dinner

Recent Stories

Police Barricades Set Along LES Route for Sunday’s Half Marathon

Police started installing metal barricades around the Lower East Side Wednesday night in anticipation of Sunday’s Half Marathon. Part of the route runs through the neighborhood just off the Manhattan Bridge. Approximately 22,000 marathon runners will flow off the bridge onto Canal Street, then follow East Broadway to its termination at Grand Street, and up […]

Rivington Street’s ‘Bar Alaska’ Takes Over Where Stay Classy Failed

There is a slice of the Klondike on eastern Rivington Street. A new sub-grade cocktail den dubbed Bar Alasaka just made its winter splash last week. Bar Alaska is a self-described “laid back, yet elegant American cocktail bar—but with a Russian accent,” and features a “selection of elite Russian vodkas and vodka-based cocktails,” according to […]

Pickle Guys will Start Grinding Super Hot Passover Horseradish this Weekend

Passover falls quite early this year – at the end of March – so the Pickle Guys are getting a head start on serving up their special sauce. Homemade super-hot horseradish ground onsite. Horseradish sales begin on Sunday (March 18) and will likely draw crowds. Expect the gas-masked grinder, as always, and a horde of […]

Here’s Banksy’s Return to the Bowery

So, Banksy is in town. Not just his little clock rat on 14th Street, but the Bowery Mural Wall on the Lower East Side. He’s the artist behind that new 70-foot-long protest piece – and also street writer Borf – aimed at shining a light on the plight of Turkish prisoner Zehra Dogan. Dogan is […]

Banksy Makes a Statement with ‘Free Zehra Dogan’ Message at the Bowery Mural Wall

A change of the guard just happened at the Bowery Mural Wall. London-based artist Lakwena is no longer on display. Her #KindComments marketing stunt, in conjunction with Instagram, was scrubbed clean earlier this week after holding court for six months. Banksy took over. The high-profile canvas was scrubbed of its message – “lift you higher” […]