Patagonia Surf Shop Opens on the Bowery Next Week

Posted on: September 18th, 2013 at 5:27 am by
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DOB permits for 313 Bowery informed us not long ago that an illuminated “fish” sign would eventually materialize at the forthcoming home of Patagonia Surf. Delivery day was actually a few weeks ago, though it remains partially obscured by the plywood shed and its school of blue Bowery sushi. And behind the boarding? Let’s have a look.

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The storefront itself is oh-so-close to completion, already boasting essentially floor-to-ceiling doors and windows, and a few racks stocked with clothing. You’d be correct in assuming that opening is imminent. Bowery Patagonia folks told us that the official launch is early next week (most likely Tuesday), followed by an inauguration party on October 15.

Patagonia Surf Bowery was originally pegged for a fall 2012 opening, but became mired in Sandy-related setbacks. 313 Bowery is the first such outpost for the outdoorsy imprint on the eastern seaboard. The space previously housed the CBGB Gallery.

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