‘Pure 120’ Latest Applicant for Gallery Bar Replacement

Posted on: September 5th, 2013 at 6:10 am by
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Ladies and germs, we now have yet another nightlife prospect for 120 Orchard Street. As previously chronicled, seven-year-old Gallery Bar has been on the outs for months, and will soon give way to something different. The first applicant who wanted the space proposed a weird video game concept (4Play Gaming) that seemed futile from the get-go. Plans for that seem to have fizzled.

Next up to the plate is a trio of investors – David Jaffee, Ross Rachlin, Will Wan – with their “Pure 120” concept. Billed as a “restaurant/lounge/bar,” the as-yet-unnamed establishment carries a capacity of 200, with hopes of adding two bars to meet demand (upstairs and downstairs). Hours of operation sought are 2am closing weekdays and 4am on the weekends.

120 Orchard resides in the saturated area of Hell Square, so it’ll be an uphill battle to secure approval for the sale of assets, and ultimately, the coveted full liquor license.

They do plan to host scheduled events like corporate outings, employment networking, and film shoots. And bar/bat mitzvahs – seriously?

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