Happiness Deli Moves and Merges with ‘Optimum Gourmet Deli’ on Broome Street

Posted on: October 16th, 2013 at 6:05 am by
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Happiness no longer.

The Happiness Deli as we’ve come to know it is no longer at 101 Delancey Street. Its resources have instead been relocated around the corner. Indeed, contrary to initial intel we received last spring, the beloved neighborhood bodega moved to the new space at 243 Broome; it’s not a second location.

The new Optimum Gourmet Deli, as it’s officially known, opened for business this weekend. Streamers strung from the light post across the street and bunting further announce the arrival. 243 Broome offers a much larger space than the former spot. It’s also a more convenient option for those south of Delancey. The landlord is probably pretty happy, too, since this space hasn’t held down a long-term tenant in quite some time.

Happiness Deli has a dedicated following due to its 24-hour cycle, and its propensity to remain open despite natural disasters (e.g. Hurricanes Irene and Sandy).

Meanwhile, the former 101 Delancey store joins the ranks of the vacated, presumably papered for the eventuality of a new retail tenant. Recall that Silvershores Properties purchased the building for $7 million last year, and is now looking to dump it for nearly thrice that. All but one of the retail shops here are empty – the Sprint outlet at the corner of Ludlow. Let’s see how long it lasts…

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