Inside Paulaner Brauhaus on the Bowery Ahead of Tomorrow’s Grand Opening [PHOTOS]
The longstanding brown paper in the windows of 265-267 Bowery was replaced yesterday with branded Paulaner Brauhaus drapes. And with good reason. The Bowery brewery is set to open its doors tomorrow after more than two years of planning and execution (and the relocation of the longtime residents upstairs).
Last night was the friends and family media mixer, and for some reason, we were invited to join. So, we went to check it out for some first impressions. Beer was in full supply; pretzels, pickles, and other finger foods were also served. Basically, the most superficial verdict is that no expense was spared on this place. Something to the tune of $5 million to launch this first stateside location of the German-based brewery.
We’ll let the press babble do some of the talking…
At the center of this 240-seat industrially designed microbrewery are customized copper and steel fermentation tanks from Germany that produce authentic Paulaner beer from 375 year old recipes developed by Bavarian monks. Brew Master Andreas Heidenreich oversees beer production that follows strict “Purity Laws” established in 1516 that ensure top quality standards that are enhanced even further with the use of the finest selection of hops and barley. On tap: Munich Lager, Munich Dark, Hefeweizen and select seasonal brews such as “Salvator,” a strong beer brewed during Lent, a spring beer called “Maibock,” and the beer of the September/October season, “Oktoberfest.”
As for the atmosphere, exposed brick, industrial-looking fixtures, and wooden everything define this space. It does carry a fairly homey feel. Though some might take offense to the deer head on the wall.
And, as an homage to the legendary Sammy’s Bowery Follies which once occupied the space, Paulaner created a VIP basement room called the “Sammy’s Bowery Follies Room.” It’s a special-events space that seats up to 50 heads with private bar and customized menus. Uh oh…
Rudy Tauscher, former general manager of the Mandarin Oriental hotel, scored an exclusive licensing arrangement with the 375-year-old beer company for this Bowery outpost. The deal was right in his wheelhouse, as he boasts a pedigree in the hops and barley business dating back to the 1800s, when his ancestors purchased a brewery in Bavaria, Germany.
Here is the full dinner menu. Plans are underway for weekend brunch and weekday lunch, but that’s still a minute from realization. Price points are fairly steep, but that’s Bowery 2.0 for ya … unaffordable.