The Mulberry House Adds Pop-Up Shop from Nirvanna Designs
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Hailed as a “prime retail opportunity” for the better part of the last year, the Mulberry House at 290 Mulberry finally scored a ground floor tenant. But it’s only temporary. As of this weekend, the cold concrete space is a seasonal pop-up for the knitwear brand Nirvanna Designs.
Nirvanna Designs is an Asian-inspired brand that specializes in garments and accessories. It was founded in 1996 by Nir Gurel and Anna Fischer after a “long and inspirational” trip to Asia.
Today the company focuses on 3 main collections: ICE- outerwear accessories; AIR- light weight non sized cover ups; and SAND handcrafted embellished sandals.
All of our collections are a combination of East meets West as conversely concrete meets nature. Our design team lives a part-time to full time in Asia and is influenced by both the mountains of the Himalayas and the beautiful beaches of Indonesia and Thailand.
Nirvanna spokesperson Patrick Glass tells us that this shop will remain here until January 31.
Originally conceived as a condo building, the Mulberry House went belly-up during the economic downturn in 2008. The development was eventually rescued by an anonymous $25 million investment, and is now born-again rental. Its residential ranks are not yet populated.